Global1 Representation Blog & News

11August
2022

G1R heads to IBTM World – Barcelona

By : Jade Dsa | Read Time: 1 Minutes

Great news! The dates for IBTM (Incentives, Business, Travel and Meetings) have been announced and at Global 1 Representation, we are eagerly looking forward to attending this dynamic global event.

IBTM will be held in Barcelona from the 29th of November to the 1st of December, 2022. It brings together exhibitors, attendees, partners, and event colleagues from a wide variety of backgrounds. The event is conducted with one goal in mind – to inspire the fraternity to deliver world-class experiences for their customers. We at Global 1 Representation are excited to meet and network with our industry colleagues, build face-to-face connections with the right people, gain industry insight and share our own learnings over 3 days. Our team will be there with our partners – keep a watch on this space for the stand number.

With the way, travel has changed over the last couple of years, and as trends shift, it is important for us to align ourselves with the industry, learn, see and share. The impact of the pandemic, climate change, and geopolitical factors are constantly changing the industry environment, hence it becomes imperative that we as an industry keep up with the trends and understand the impact of all the going-ons around the world.

The meetings and events industry is assessing both its responsibility and ability to make tangible change through the running of events. A number of initiatives are already in place across many territories that allow organisers to measure, track, report and improve CO2 outputs, both within the meeting itself, but also outside of it; from the supply chain associated with the event to delegate travel to and from it. Therefore, topics around sustainability and Net Zero are becoming important.

Global 1 Reps and our partners are already taking necessary steps towards sustainability initiatives and as such, striving to create events in a sustainable way.

Read more about our experience at the IMEX Trade Fair 2022 in Frankfurt.

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